Thursday, May 09 2013 at 07:00 AM (Get Tickets)
Location:
University of the Sciences McNeil Science & Technology Center
600 South 43rd Street
Philadelphia, PA 19104
United States
Event Description:
MUST REGISTER HERE: http://www.bizjournals.com/philadelphia/event/88811
IT PROS PROMO CODE: pbjseosave
IT Pros - Philadelphia, Google and The Philadelphia Business Journal present you some of the nation's leading online marketing experts for an intensive, four-hour crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You'll learn Search Engine Optimization tips and techniques that will lead to sustained, long-term search engine rankings (and new customers).
- When: Thursday, May 9, 7:00am - 11:30am
- Where: University of the Sciences, McNeil Science & Technology Center, 600 South 43rd Street, Philadelphia, PA 19104
Agenda:
- 7:00am - 7:30am - Registration, coffee & networking
- 7:30am - 11:30am - Four hour seminar with panel experts
11:30am - 2:30pm - Stay for the Top IT Pros Awards Presentation with special keynote presentation from Google.
Keynote: Joel Headley, Google's Local & Geo Products (Presentation is only for full-day goers)
Since 2005, Headley has worked with Google's Local & Geo products, where he started at a community manager for Google Maps and Google Maps API. Since then, he's managed teams in Consumer Operations at Google for SketchUp, Maps Local and Places for business, which are instrumental in maintaining help and education content, developing user communities, and providing support while gathering user feedback to improve and refind products.
Panel Experts:
Mike Blumenthal, Specialist in Google Maps and Local Search (AKA Professor Maps)
Mike has been involved with offering web services since 1995. Prior to speciflizing in web design and search consulting, Blumenthal was a principal in a family owned & operated business for over 30 years and knows firsthand the barriers & costs imposed by the advertising options available. Shortly after, Google Maps was released in 2004 and he started focusing on Local Search. Now, Mike presents nationally at search conferences & contributes columns to Search Engine Land.
John Carcutt, Director of Search and Social for Advance Digital
John is an SEO & Social Media veteran and recognized industry thought leader with over 12 years of expertise in both agency and in-house search engine optimization. He is a regular speaker and teacher at the top national SEO and Social Media marketing conferences including SES, SMX, PubCon, and is published author on the topic of SEO in iMedia, Search Engine Journal, and WebProNews. John co-hosts one of the most popular search related radio shows online: the SEO 101 show at webmasterradio.fm.
Matt McGee, Editor-in-Chief, SearchEngineLand.com and MarketingLand.com
Matt oversees two popular websites that publish daily online marketing news and how-to articles. He began offering SEO and marketing services in the late 1990s and has consulted for companies as big as Target.com.
David Mihm, Director, Local Search Strategy, SEOmoz.
As a co-founder of the Local University conference series, he is first and foremost an advocate for sustainable digital marketing techniques for small businesses. David writes frequently about Local Search on the SEOmoz Blog. His Local Search Ranking Factors survey is among the most important studies of Local Search Engine Optimization. David also speaks regularly about Local Search Marketing at the Search Marketing Expo and Search Engine Stragies conference series, and he is a former contributor to Search Engine Land.
Aaron Weiche, VP of Spyder Trap Online Marketing
As VP of a Minneapolis digital agency, Aaron works with over 250 businesses over the last 11 years in all aspects of web design, development, content management, e-commerce, SEO, email marketing, mobile and more.
Learn how to:
- Improve your online and mobile search engine results
- Optimize your website
- Rank your business in local search results
- Get social online
- Form your strategy